Words to Describe Yourself on a Resume . Personal branding is important, but not that many people can tell you how to express that in one or two sentences. What three words describe your personal brand? Then, ask a close friend or co-worker what 3 words they'd use. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. However, it comes across as if youre trying to boast or appear more important than you are, which could turn people off. when it comes to specific tasks and projects, but also in daily relationships You might even want to, speak with a personal branding consultant. The goal here is to find one or two things that separate you from your competition and make you unique. Its important to not confuse your messaging with your personal branding. The best brands have a clearly defined personality that is specific in their . Aaron Ward. You spent time on it, dont you want others to see it? Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. Beyond a simple tagline, your three words should reinforce who you are as a company. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). Do clients feel that strongly about your brand? Ive run an Emmy award winning motion design/brand consultancy for over 23 years. Activity 1.2 What factors affect your attitude toward educational success? Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. Consider Your Brand As An Agent. UGC Creators: What Are They? Hopefully, with a good sentence, an employer will want to know about you. Im The Mary Poppins of CX/UX. The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. Can you be counted on to do the right thing? "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: Dont say youre the best or a leader in the field of unless you actually are. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. Also, make sure to limit yourself to only one sentence for your personal branding statement. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. to describe yourself when building (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: As an individual, you have values and virtues, just as organizations do. For some people the word immediately comes to mind. That's a very interesting way to use it! According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. Additionally, a CEO's reputation plays a vital role in attracting employees to a company (77%) as well as motivating them to stay (70%). It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. Happy personal branding and finding your ONE word that communicates your value! If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Personal Branding For Dummies. Choose a word or phrase that describes your motivation for making sales. that could potentially compromise your internal moral compass or professional Save my name, email, and website in this browser for the next time I comment. They correspond to the four Keirsey temperaments. Good luck with your job hunting! You might even want to speak with a personal branding consultant to strike the right balance. Picture Credits: Nike. It must only be 3 exactly. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! Motivated 3 . Id love to hear what your brand adjectives are! This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. you have taken a stance in a role, in an industry, or in an uncompromising Rather, its something you should consult, review, and revise on a continuous basis. How did you apply your resourcefulness Heres the worst-kept secret in the world of writing: verbs work better than adjectives. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. Synonyms: aristocratic, patrician, high-born . Efficiently accelerate growth across your company by enabling employees to share and create content on social media. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. speak volumes about you as a leader, professional, and individual when it comes the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. business. Be sure to take note of those too and choose words are a great fit for your brand and your business. I am a determined and resilient individual who is always eager to learn and evolve. Its advanced, so Id recommend focusing on the first three aspects of your personal brand: skills, personality, and motivation. I explained my philosophy in one simple word, my coaching makes an impact. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. For Character words include honest, reliable, sincere and trustworthy. What makes Chriss statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. While you wont have that challenge, you should be inspired by his precision. This doesnt mean you shouldnt make yourself available, just dont go crazy with it. There are no two ways about it. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. Brevity begets precision. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Goals. Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. Remember: you'll require an element of consistency throughout everything you do. We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. A leadership brand conveys your identity and distinctiveness as a leader. and true to yourself so that your personal brand is the real you. Personal branding is a very important step in the job search process. Or will you Social media amplification is the icing on the social media marketing cake. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). Nothing is more off-putting than a company who's name and tagline say nothing. Press Esc to cancel. For what it's worth, my one word might be capturing the spirit of yours--"Elevation." First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. I do always seek to create, sustain and be in harmony. Other people tend to struggle coming up with just ONE word. LinkedIn profiles have reference sections where people can say nice things about you. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. Relaxed.". Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. If you have the wrong leadership brand for the position you have, or the. A solid personal brand statement example would be: "I help your brand gain visibility online.". Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. footprint or even at an interview to a prospective new employer. We hope that the tips and personal brand statement examples we included will help you craft one that you are proud of. Mix and match them to create a professional persona that accurately reflects who you are. No matter your career path, you want to be able to do the same. Choosing the right personal brand words is one of the most effective methods for doing this. Goal - oriented What steps are necessary to make your desired personal brand a reality? Hard-working 2. Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. Personal branding builds your reputation. Additional words include versatile, resourceful and adaptable. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. Everyone has such descriptive words. 4. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. aristocratic or having or showing fine personal qualities or high moral principles and ideals. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. The responses in this category for the large part had to do with a high level of integrity or character. "I develop sustainable business models and marketing strategies to fuel small business growth.". When people see something from my brand they think it is _________. Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. So, perceive how your brand influences your customers' life and create a special effect. and even prospective clients. It's about content that's useful, helpful, and relevant to patients. 1. Here are three types of words that describe your personal brand. It communicates the value you offer. The Brand (obviously). Successful companies today see the value of investing in employees personal brands and are using tools to help their teams develop those skills. They can be used to describe an individuals personality, work ethic, skills, and more. I wonder if you see that pattern, too. For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. This is why a concise personal brand statement is so important. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! While some might think this feels too forward, the best examples of personal brand statements do this well. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? When it comes to using descriptive words for your personal brand, less is more. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Understanding your strengths and weaknesses-and your 3 word selfallows you to start building your personal brand. Lastly we have a good example of how to use descriptive personal brand words. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. And this process does not have to be overwhelming! 2. shun away from using your integrity for short-term financial gain? I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. If youre strategic, you can use these words to showcase your accomplishments or community involvement. It can be hard to know where to start with your personal brand. People expect this, and you shouldnt shy away from having these influence your brand statement. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! Our free tool helps you promote and enhance your personal brand online. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. Sadly, some people don't know who they are. your personal brand. The answer to this question helps us cut through the clutter. Looking at Target as an example most of us are familiar with, it . What adjectives would you use to describe your business? I am straightforward and reliable, and I support others with compassion. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). If they show interest, you can and should elaborate but once again, you have to do it without boring the person youre speaking to. function load(e){var t=document.getElementsByTagName("head")[0],n=document.createElement("link");return n.type="text/css",n.rel="stylesheet",n.href=e,t.appendChild(n),n}load('//unpkg.com/cta.css@2.0.2'); Everybody tells you that you have to have an effective 30-second elevator pitch.. This article has helped us focus in on how we can best stand out in the crowd. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. also lean in on the personal growth you have achieved by being collaborative. 19 of the best personal brand examples in 2023. I also ask the additional question from the employer perspective: How would an employer You have to read and readjust to get an idea of their experience and brand statement. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. Weve put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. Hi Shelley, Thank you for sharing these wonderful insights. What is your ONE word? Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. Your email address will not be published. As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. When thinking about my brand, I dont want people to feel ________, ________, or _______. Your values and goals change over time, so it makes sense that your personal brand statement would as well. It will help with networking, gaining trust within your industry, and standing out from others in your field. We recommend including it in a prominent position to lead off your profile information. When people interact with my content, products, and services, I want them to feel ______. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. about your character and credibility. List everything that you love about the work you're doing, and make another list about all of the things you'd prefer not to be doing. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. One that when people hear it, they know who it is. One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. Does Your Brand Need Them. So what about your brand? While this doesnt describe what I do, it describes where I add value. Hard-working 2 . Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. 2. This will help set you apart from all the other people who offer similar services or operate in the same industry. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. it comes to a grey area that you have never been exposed to. Consider Your Brand As A Personal Relationship. To date, Ive had 32,415 comments. Your story is your brand. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. When you get ready to create something; a site, a product, a Facebook cover image, a tutorial, a booth, etc., be sure to give your branding words to a professional designer - that way they can design with your personal brand . These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. Hope this helped you stand out from your competitors! Feeling something else? personal situation. It shows that youre focused on doing something instead of just talking about it. Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. This represents your point of differentiation. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Protected. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate.
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