Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Why did they HAVE to choose such a name in the first place? How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Finish: Sweet honey and light pepper and spice. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Management can rename it all they want. Rebel Yell went through a rebranding effort which brought about a couple changes. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. The Rebel Yell brand is currently produced at the Luxco distillery. Yep, they did. Its a cheap bottle of whiskey and it tastes like one, too. Luxco was a relatively small NDP and rectifier. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Has something happened to them, or is my state just not able to get it anymore. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. The brand has changed hands and recipes, but it is a part of American bourbon history. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. To me it was just a name given to a coaster, devoid of any historical or political significance. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Create an account to follow your favorite communities and start taking part in conversations. Confederate soldiers may have imitated or learned the yell from Native Americans. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Katelyn is a freelance writer in Portland, Oregon. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. It was also a favorite of Rolling Stones guitarist Keith Richards. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. . The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. But again, I was never personally offended and never knew anyone who was. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. 1872) to form the Stitzel-Weller distilling company in 1910. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. The rebel yell has also been likened to the scream of a cougar. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Rebel Yell was a term used to describe the battle cry of the confederate army. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. It is what it is. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. As this article mentioned the rebel yell is not an offensive name. They recently dropped the "Yell" from the name. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Disgusted with the name change. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. The phrase you get what you pay for applies quite well to Rebel Bourbon. Absolutely ridiculous that you are changing the name of the Rebel Yell. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. The Lux Row Distillery filled its first barrel three years later, in January 2018. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. I had to do some sleuthing to see what you were referring to. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. Billy Idol's song "Rebel Yell" was named after the whisky. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! An American classic is reborn for anew era of rebellion! Lets be honest were talking about a $15 bottle of bourbon. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Lets pour ourselves a glass and find out. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Its cheap and low quality but wholly drinkable. When it was launched, it was only available south of the Mason-Dixon line. The original name of the company was W.L. Do you support the move? Press J to jump to the feed. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. For Blood Oath Pact No. Powered by Invision Community. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. Waitis that name potentially offensive? Dont sleep on this wheated bourbon with Stitzel-Weller lineage. Yep, they did. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Sharp. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. There is just no end to this madness. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. In 2019 Rebel Yell went through a rebranding effort. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Is Rebel Bourbon the Same as Rebel Yell? Caving in to such ridiculousness. NDPs dont often disclose the source whiskey for their brands. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. The brand was meant to celebrate the 100 year anniversary of the original Weller company. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. [1] The origin of the yell is uncertain. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. who-ey! The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. MEET OUR Extended family. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. It was just a name. Rebel Bourbon is a decent intro into wheated bourbon, however. By 1984, Rebel Yell was distributed nationally. Good one. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. So, lets take a look at this old timer and see whats in that bottle. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Other wheated bourbons include Makers Mark, Larceny, and W.L. Thats just awful. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. First Name Last Name Email Zip Code The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. For the best. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. They were trying to distance themselves from that heritage because its becoming less an less accepted. The people that rebelled against the United States because they thought they should be able to own people are bad. ELTepes 2 yr. ago That's good to know. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. By using this site, you agree to our Terms of Use. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. It works just fine in a mixed drink and actually is palatable on the rocks. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. Tons of bottles out though. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. The yell has also been described as similar to Native American cries. We have to know and understand it in order for us to understand who we are today. As one of the minority that might get offended, I am certainly not. Im only speaking for myself and the people I encountered. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. It just felt like another local reference, but not a celebration of the Confederacy. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. The whiskey is made from a mash bill of corn, rye, and barley. The company was eventually dissolved, and production ceased in the early 2000s. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. So OK, change the name. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Some Texas units mingled Comanche war whoops into their version of the yell. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Good luck selling and Never Go Quietly! Those were some good times. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. In 1972, the Stitzel-Weller Distillery went out of business. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". Photo Credit Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? By At last it grew too dark to fight. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville.
What Are The Traits Of A Sarcastic Person, Articles D