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"Black women wanted to support a Black brand that was made 'by them, for them,' while people across the board were happy to support a brand that had a finger on the pulse when it came to inclusivity. [35], On March 23, 2018, the brand launched a limited-edition highlighter called, "Dirty Thirty", for Rihanna's 30th birthday. price. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. [12] The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. Inevitably, social-media users were once again thrown into an excited frenzy, such is the Fenty effect, amazed at how a popstar can change the makeup game. Keep in mind it may not work for your brand to be sarcastic. (Brand as a Person) '' . [42], On January 11, 2019, Fenty Beauty launched Pro Filtr Instant Retouch Concealer in 50 shades. Necessary cookies are absolutely essential for the website to function properly. You arent likely to forget any of them any time soon! Completely on point with who Rihanna is, her brands encourages. But according to WWD, Fentys demise is due largely to the ongoing pandemic and the challenges that arise operating a brand remotely, a luxury one thats produced in Paris and Italy at that. Are you starting your own beauty brand and wondering how to carve out an unforgettable and consistent brand identity like these three powerhouses? How Rihanna's Fenty was Super Bowl 2023's big marketing winner Singer's half-time performance built buzz for both her beauty and lingerie brands By Adrianne Pasquarelli. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. [3] Previously, she had collaborated with MAC Cosmetics,[4][5] as well as released 10 fragrances via Parlux Ltd,[6][7][8] but Fenty Beauty was her first solo cosmetics brand. Rihanna and Fenty Beauty didn't just slap their brand logo on the screen - they tailored their messaging to appeal to their target market and injected personality and humour into their marketing . Fenty Beauty believes that regardless of race, color, appearance and personality, everyone has the right to use makeup to express his or her understanding of beauty. In 2017, the Fenty Beauty brand launched with 40 shades of foundation, spurring on the rest of the industry to recognise that inclusivity should be standard, and . Head office: 425 Market Street, 19th Floor, San Francisco, CA 94105 2 presented by Amazon Prime Video at the Los Angeles Convention Center, Rihanna accepts the Presidents Award onstage during the 51st NAACP Image Awards, Rihanna celebrates the launch of her fashion line Fenty at Bergdorf Goodman, Everyone Practices Cancel Culture | Opinion, Deplatforming Free Speech is Dangerous | Opinion. Early backing from LVMH also afforded the brand accessibility and affordability, making the products available in Sephora stores worldwide. Besides her cosmetics brand Fenty Beauty, one of the projects was the launch of Fenty Fashion in partnership with LVMH.The partnership made her the first Black woman to launch a luxury line with . It encourages the whole beauty industry to be pushing towards being more inclusive and diverse regardless of complexion and gender. That's the real reason I made this line." Now, we have all come across situations where we were unable to find our foundation shade. [6] Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. [71], According to Bernard Arnault, chairman and chief executive officer (CEO) of LVMH, Fenty Beauty's sales reached almost 500 million euros ($573 million) by the end of 2018. Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign", "Benefit is launching a new 'Hello Happy' foundation", "Red lipstick lovers are going to *need* Fenty Beauty's new lip paint, so make room in your collection", "13 Women-Run Beauty Brands You Need To Know About", "Pourquoi on est toutes fans du Stunna Lip Paint de Fenty Beauty? Rihanna is known for her confidence, sex-appeal, and outspokenness. But opting out of some of these cookies may affect your browsing experience. All the latest product drops, limited offers, in-store event infostraight to your inbox. The other half is held by LVMH, a French luxury goods conglomerate that owns high-end brands such as Christian Dior, Givenchy and Celine. The star's previous work with the German sportswear brand led to an increase in sales, but ended in 2018. Californiaresidents: Please also see our Financial Incentive Terms. The Eaze Drop Blurring Skin Tint and Pro Filt'r Instant Retouch Longwear Liquid Concealer are other essentials loved by shoppers, boasting 25 and 50 shades to choose from respectively. " Fenty Beauty was created for everyone: For women of all shades, personalities, cultures, and races. FENTY EAU DE PARFUM + SCARF WRAP SET. [75], Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,[76] alongside NASA's Martian spacecraft InSight,[77] Apple's iPhone X,[78] Nike's Pro Hijab,[79] and the Tesla Model 3. While it would be easy to attribute the success of Fenty Beauty just to Rihanna's star power or her focus on inclusivity, there are other parts of Fenty Beauty's strategy that contributed to the brand's disruption of the . "[65] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans.[65][66]. Is that Fenty on your face? she shouts excitedly and after telling her yes, getting my highlighter and brush out and doing my best makeup artist impression on her, I now have a friend for life. Social-media users applauded Fenty Beauty and what it was offering so loudly that the beauty industry didnt know what to do with itself. ", Join half a million readers enjoying Newsweek's free newsletters, Singer and Beauty Guru Rihanna Now Official Billionaire, Eye Doctor Reveals Why You Should Never Apply Eyeliner on Your Waterline, Rihanna attends Savage X Fenty Show Vol. Drunk Elephant Beste No. Foundation in 40 shades, skinsticks in 30 shades, made for you. Fenty Beauty . Fenty Beauty takes the lead to break the boundaries. Fenty Beauty comes with good quality products at a reasonable price point. "It would complete the beauty range and be a brand that covers all areas of beauty and hair care. Reply HELP for help or STOP to opt-out. . Since Fenty Beauty launched in 2017, it has completely changed the cosmetic industry setting new standards, breaking down barriers, and proving old ways of thinking were really just excuses. Message and data rates may apply. Almost all of the other brands rushed out new shades (read, darker) following the unveiling of the range of 40 that Fenty Beauty included. Fenty Beauty was the first brand within the empire to be launched and is undoubtedly the jewel in the crown, experiencing impressive growth since its launch just three years ago. For some people, using a particular brand of cosmetics is a way to show others that they have money and can afford the best. Privacy Policy | Cookie Policy | Terms of Use, 15 Designer Brands Like Alamour the Label For Women, Consumers who would like to smell good and feel attractive, Consumers who would like to relax and pamper themselves, Consumers who would like to express their individuality, Consumers who will use cosmetics under peer pressure, Consumers who buy Fenty Beauty as a status symbol, Consumers who use makeup to hide skin defects. Unless youve been living under a rock, youre already familiar with Kylies Lip Kits or Gwyneths Goop. Keep in mind it may not work for your brand to be sarcastic.21 Oct 2017 . Some of the most obvious proof came when the darkest shades of Fenty Beauty foundations sold out first. Some use cosmetics to create a certain image or persona that they want others to see. "Rihanna's success with Fenty is pure genius from both a branding and PR perspective," PR expert Brenda Gabriel tells Newsweek. I wanted everyone to feel included. As the beauty blogger Tiss Saccoh said, "We must carefully continue to maintain the positive attitude we are building and continue to break down social barriers, because it is the social change that has triggered these changes, and to maintain this change we need to develop this trend into the status quo. [56] The spot drew enthusiasm for its send-up of the award-winning 1990s Budweiser ad campaign "Whassup" (in which a group of men acknowledged one another only by repeating an intoxicatedly slurred "What's up?" Makeup is there for you to have fun with, she says. Which is why now, every savvy brand and not just those in the beauty industry is aware that without an inclusivity strategy, they have no growth strategy. Dont worry. Now? *sheds more tears*. IT'S THERE FOR YOU TO HAVE FUN WITH. Fenty Beauty didnt just address this, it blew the conversation wide open. Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper 5 Colors. I respect all women, and whether they're trans or not is none of my business! Rihanna created Fenty Beauty makeup for all skin colors, all undertones, from all countries. This cookie is set by GDPR Cookie Consent plugin. Even as a beauty editor, for so long the only person of colour at press launches, I remember the burn of shame I would feel at foundation launches where there were no shades for me. $30.00. Fenty Beauty continues to deliver an elevated customer experience with exciting launches and fresh ideas that their loyal tribe cant resist. Having taken makeup, skincare and soon fragrance by storm, creative PR director Rochelle White predicts the next logical step will be hair care. She has had many things in the works as of . Or Is It Rihanna Inc.? The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Fenty Beauty isnt just about makeup, nor is it about Rihanna simply expanding her empire beyond music, underwear, or her recently announced fashion label, under luxury conglomerate LVMH. Fenty Beauty provides a wide range of products that can help these consumers cover up their skin defects and feel more confident about their appearance. Fenty Beauty relies on the proposition that beauty should be accessible to everyone, regardless of race, gender, or culture. The cosmetics industry is a multi-billion dollar industry with a broad and complex consumer base. Fenty Beauty also is a big draw for a more diverse consumer base, beating out other brands on this metric. The appointment of Fan Chengcheng as Fenty's brand ambassador is largely seen as a move to capitalize on his female fan following. Fenty Beauty provides a wide range of products that can help these consumers cover up their skin defects and feel more confident about their appearance. When I eventually visit the Fenty counter, struck by how many black and brown women are having comfortable and open conversations with salespeople who know what they need and the audience they are catering for, I am convinced to buy a foundation. Fenty Beauty is a brand with high-quality ingredients formulated for all skin tones and skin types. The Internet Is Obsessed with the Campaign's Diverse Stars", "I Was a Male Makeup Virgin Until Rihanna Came into My Life", "@blameitonkway talks about his insane fenty commercial", "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick", "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet", "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet", "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook", "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool', "Why 2017 was the year of the beauty mogul", "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit", "Sephora Is Bringing Shade to the Make-Up Industry", "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018", "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales", "How Rihanna Created A$600 Million FortuneAnd Became The World's Richest Female Musician", "Fenty's Fortune: Rihanna Is Now Officially A Billionaire", "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017", "fenty beauty named one of TIME's best inventions of 2017", "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017", "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017", "Rihanna's Fenty Beauty is one of Time's best inventions of 2017", https://en.wikipedia.org/w/index.php?title=Fenty_Beauty&oldid=1142466274, This page was last edited on 2 March 2023, at 15:07. By using the 4-Facets of Brand Positioning, lets take a look at Fenty Beautythis boundary-breaking icon. When Rihannas Fenty Beauty line was announced in September 2017, I knew it marked the beginning of a dramatic sea change. However, you may visit "Cookie Settings" to provide a controlled consent. $25.00. Fenty Beauty by Rihanna Poutsicle Hydrating Lip Stain 4 Colors. And so, this market segment includes people who may not necessarily be interested in the cosmetic properties of the product, but instead, theyre after the scent and how it makes them feel about themselves. 2005-2020 Labbrand All rights reserved | ICP17001253-3, Fenty Beauty by Rihanna (source: Sephora), 40 Shades from Fenty Beauty (source: Instagram user_badgalriri), Fenty Beauty's holiday collection Chill Owt (source: Allure), Fenty Beauty's vivid eyeliners and lipsticks (source: Instagram user_fentybeauty), Makeups for people of different skin tones (source: ELLE). With a sister skincare brand, Fenty Skin, that launched in 2020, this beauty powerhouse shows no sign of slowing down any time soon. [80] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out. She has no problem responding to doubters and trolls, and Fenty Beauty has followed suit. What is Fenty Beauty brand personality? This cookie is set by GDPR Cookie Consent plugin. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories. [61][62] Also in March 2018, Daniel Kaluuya, nominated for the Academy Award for Best Actor for his starring role in Get Out, appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation (specifically, shades 480 and 490). [52] Faces of the initial Fenty Beauty campaign included Slick Woods, Halima Aden, Leomie Anderson, Indyamarie Jean, Paloma Elsesser, Selena Forrest, Camila Costa, and Duckie Thot. With its sexy, traffic-stopping promo video starring Rihanna herself alongside a diverse cast of women Slick Woods, Duckie Thot, Paloma Elsesser and Halima Aden it was clear what Fenty stood for: a more inclusive cosmetics industry and representation of beauty. r.e.m. This brands personality is unapologetic, dynamic, and influential, while also remaining youthful and playful. Thats the real reason I made this line.. Fenty Beauty is a brand with high-quality ingredients formulated for all skin tones and skin types. This is the top ten most beautiful actresses in Nigeria for 2020. Welcome to Branding 101, a series where we examine celebrities and companies dominating the news, and what we can learn from them. Pro Filt'r Mini Soft Matte Longwear Foundation, New! Watch her videos for ultra-helpful darker skin makeup. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Fenty Icon Velvet Liquid Lipstick 5 shades The MVP Quick Shop $29.00 HALFTIME APPROVED Invisimatte Instant Setting + Blotting Powder Add To Bag $36.00 BACK IN STOCKBESTSELLER GONE VIRAL Gloss Bomb Heat Universal Lip Luminizer + Plumper 6 shades Hot Chocolit Heat Quick Shop $26.00 RIHANNA'S REAL-LIFE METHOD Fenty Face: Build Your Own 4-piece Bundle It aims to fill the gap in the market left by other beauty brands, where foundation colouring and product quality is exclusionary to many members of society, including people who need both darker and lighter shades. The drive of just a single brand can brighten our minds, and lead to the awakening of a whole industry making real change. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-box-4','ezslot_8',192,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-box-4-0');Such a thought analysis helps us divide the Fenty Beauty target market into the following consumer segments: Lets look closely at each of the consumer segments of the Fenty Beauty target market. Since Fenty Beauty launched in 2017, it has completely changed the cosmetic industry setting new standards, breaking down barriers, and proving old ways of thinking were really just excuses. The launch of the brand has touched the hearts of women (and men) all over the world. beauty Flourishing Lengthening Mascara, $15 . Fenty beauty is a cosmetic line that was launched in September 2017 in partnership with one of the top ranking internet retailers in America called Sephora. Conversations with salespeople were at times alienating, at worst insulting. Others found it incompatible with oily or dry skin types. Rihanna understood this, and decided to address it using the very powerful vehicle of make-up. In fact, as an industry we have barely touched the sides. Built on inclusivity, the flagship product became its Pro Filtr foundation, launching in 40 shadesthe most of any mainstream beauty brand at the time. To celebrate uniqueness, to bring people from all ethnicities, gender, sexual orientation, sizes and of all ages together in a colorful celebration and co-existence.. Built on inclusivity, the flagship product became its Pro Filt'r foundation, launching in 40 shadesthe most of any mainstream beauty brand at the time. And if the singer . The ProFiltr Foundation is one of Fenty's most iconic products, as it offers an impressive number of shades covering pretty much every skin tone. [38], On April 6, 2018, Fenty Beauty released three products in its Beach, Please collection. One makeup brand has taken me, and many women like me, from feeling unseen by the beauty industry to feeling important and catered to, through 40 shades of foundation and 50 of concealer. It was the first time underrepresented were featured in a fashionable beauty campaign. My new signature service, Brand in a Bottle tackles all three. Since Fenty Beauty's launch, it has continued to win acclaim for its foundation. What other branding tips have you learned from Fenty Beauty? Fenty Beauty was founded on September 8th, 2017 by musical artist Robyn Rihanna Fenty. Youre immediately welcomed with a vibrant, fresh aesthetic, beautiful photos of women of all shades, sizes, and cultural backgrounds, as well as modern product packaging showcasing empowering and unifying messages. This brand stands on a platform of inclusivity, and filled gaps left by other major brands for . The dreamy collection of icy, metallic, pastel and frosty colors is the perfect combo to let you shine on the slopes during the snowy season. Much of her fortune comes from her makeup and skincare brand, Fenty Beauty, of which she owns 50 percent. If all their friends are using a certain product, they may feel like they need to use it too in order to fit in. [47], On February 17, 2022, Rihanna announced that Ulta Beauty stores would begin carrying Fenty Beauty products beginning March 6, 2022. However, I don't go around doing trans castings! The brand. Impressive as it might sound, I still maintain that 100 bad foundations whether darker, lighter, in-between shades or all of the above are still 100 bad foundations. It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! One of the main reasons people buy and use cosmetics is to improve their looks. One shoe does not fit all: 83% of people prefer brands who are friendly and only 33% prefer snarky. Its taken one young black woman, who cut her teeth in music, to bring inclusivity to the beauty industry, and to make a whole set of people feel seen in doing so. But why is that? It should never feel like pressure. [58] Soon after Rihanna released her line, other brands such as Make Up For Ever and L'Oral started ad campaigns aimed at women of color. To say that Fenty Beauty completely changed the beauty industry is no exaggeration. Rihanna is known for her confidence, sex-appeal, and outspokenness. Upon starting the brand, Rihanna made it clear that the brand would emphasize on inclusivity. Looking better is a strong need for most people. Groundbreaking, innovative products with an instant payoff that delivers ultimate pleasure to all the senses. Save my name, email, and website in this browser for the next time I comment. [2], Rihanna launched Fenty Beauty in 2017, when she was 29 years old. Fenty Beauty. ", "Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire", "Where to buy Rihanna's Fenty Beauty in time for Christmas", "Rihanna confirms Fenty Beauty products are heading to a Boots stores near you", "Sephora: Department Stores Cannot Stop Its Global Growth", "Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries", "I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think", "Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimit? ", Gabriel also believes Rihanna got the timing right, launching one year after Beyonc's visual album Lemonade, which she says: "did a lot for the trend towards unapologetic individuality for Black women, rather than trying to measure up to a Eurocentric standard of beauty. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-mobile-banner-2','ezslot_17',600,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-large-mobile-banner-2-0');Some consumers like to use makeup to cover up skin defects or blemishes. Fenty Beauty connected emotionally with women who had long been treated as though they didn't exist by the beauty industry. I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool! This could be because of an accident, a medical condition, or simply because they were born with it. Rihanna has stressed the importance of being a brand for people of all races, but differentiated Fenty Beauty when she emphasized the importance of providing makeup for women who are usually an afterthought. spend an estimated $7.5 billion annually on beauty products, 83% of people prefer brands who are friendly. When Fenty Beauty launched back in September 2017, it made a huge splash in the beauty industry. Why do people need to change the way they look? Weiss stated, As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. Now, with her own lineup of products masterfully developed to work together, she reveals her real-life method for killer radiance. Lip products have proved popular too, including the Gloss Bomb Universal Lip Luminizer, Mattemoiselle Plush Matte Lipstick, Stunna Lip Paint Longwear Fluid Lip Color, which all on Sephora's list of Fenty top-sellers. There is no doubt that Rihanna's international fame served as a huge springboard when the brand first launched. This has since been extended to 50. The brand teased the new launch last month, writing on Instagram: "#FENTYPARFUM: COMING SOON.". There was no precedent to such brave approach to inclusivity. It has the most African-American and Hispanic shoppers, along with a good base of. Early backing from LVMH also afforded the brand accessibility and affordability, making the products available in Sephora stores worldwide. Dont have a personal brand? )[70] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC Cosmetics): in September the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes. More action is needed to achieve this goal. Its a social movement, and has made other and much more established brands do better. What is meant by the competitive environment? [6] Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines. With the launch of this campaign, the Fenty brand boasted a rousing success: $100 million in sales for Fenty Skin during the first week alone. [59], Fenty Beauty has embraced makeup use across gender lines,[60] producing an ad in March 2018, called "My Fenty, My Mood", in which Instagram star and comedian Kway plays his comic character Titi promoting the brand. So perhaps yes, there is a lack of authenticity. Hi there, I'm Juls! The first launchs product selections were very indicative of the brands overall philosophy of Skin first, makeup second. She has no problem responding to doubters and trolls, and Fenty Beauty has followed suit. While its definitely not the place for the full-face, full-coverage crowd, the refreshing thing is that no bashing of the latter can be found. So, these consumers may buy Fenty Beauty products because its a status symbol. However, in this new landscape it wouldnt hurt to have your business associated with the face behind it. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Those who connect with her personal brand will more than likely be interested in Fenty Beauty, or at the very least, check it out. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-leader-1','ezslot_15',196,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-leader-1-0');Peer pressure is often a strong motivator for people to use cosmetics, especially among young people. Book a complimentary shade matching consultation! [15][16][17], Fenty Beauty products have drawn international praise for the range of shades offered,[18][19][20][21][22] particularly for the inclusion of darker shades for its Pro Filt'R foundation,[23] addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Meanwhile, the Fairy Bomb Glittering Pom Pom is both applicator and product: the vanilla-coconut scented pom pom was packed with rose gold glitter designed to fit all skin tones. To revisit this article, visit My Profile, then View saved stories. To date in China, freckles and tanning are an acquired taste, which might also explain why Naomi Wang only represents Fenty Face, instead of standing shoulder to shoulder with Chinese . Its campaign video featured models of colour with a diverse range of skin tones, including Halima Aden who sported her hijab. Speaking about the brand Time magazine said: "Fenty's unabashed celebration of inclusivity in their makeup campaigns put an unprecedented spotlight on the need for diverse beauty products." As many people know, Fenty Beauty launched with 40 shades of foundation. Just like I don't do straight non-trans women castings! Your email address will not be published. Fenty Beauty By Rihanna Pro Filt'R Soft Matte Powder Foundation. I wanted everyone to feel included. It is a cruelty-free, vegan line of products that's quite popular and sells out within hours of release. It not only highlighted the importance of being seen, it proved to the industry that women of colour have huge spending power, and that black can, and does, sell. [63] Time magazine described him as looking "luminous";[64] in the UK edition of The Huffington Post, Patricia Ekall said his "dewy glow brought the "no-makeup-makeup look" to another level. For instance, someone may use a Fenty Beauty product because they want to look like a movie star or a model.